What Gets Read

There is a disconnect when it comes to what gets read versus what gets looked at in résumés. Résumés amount to flash ads for a commodity. Think of yourself as the commodity, and your résumé as the ad portion for that commodity.
 Let’s say a well-known company announces an opening. Okay, the employer probably has dozens of openings. Depending upon its reputation and locations, résumés pour in—sometimes several hundred in a day.
Most jobseekers assume their résumé will be read: In reality, that’s not the case. Only a handful gets that far. The others are glanced at. The résumés that arrive after the selection process starts often get discarded.
The résumé ads receiving attention are the ones that satisfied five overriding conditions. The process takes 7 to 11 seconds per résumé. The conditions most often considered are:
1.      Location: Where is the applicant from? If you are more than a 45-minute commute, and the position is non-management, chances run high the screener stops there. If the opening involves a management position, this carries less weight, but can be important, as a cost-to-interview decision needs to be made. Even at the executive level, where one lives carries consideration. (This portion takes between 1 and 2 seconds.)
2.      Appearance: The instant the reviewer determines a résumé is going to be tedious or difficult to read, those get passed over. This is especially the case whenever the reviewer has identified four or five decent candidates already. (This process occurs in 2 to 3 seconds.)
3.      Experience: Do the companies and positions held by applicant appear relevant? Too many employers and/or short periods of employment also constitute red flags. Also, there is no point in reading a programmer’s résumé when you are looking for an IT manager? The screener need scan no further. (This process takes between 3 and 4 seconds.)
4.      Education: Once the reader gets past the first three items, this is where most screeners stop cold. If the position requires specific educational level, or collegiate pedigrees and the résumé fails to contain that information, the process ends. (This takes 1 or 2 seconds.) Add up the seconds and you have the average 7-to-11 scan rate.
5.      Gut reaction: Candidates who receive acceptable nods on the first four conditions, still encounter gut instinct. The screener has not actually read the details, but rather glanced at it in 7-to-11 seconds. If the reviewer’s gut says the candidate appears qualified, the résumé gets placed in the small, to-be-read or reviewed pile.
Many large employers use automated AI screening software. It can be programmed to perform the same operations in steps one-through-four. While this speeds up the screening process, it leaves much to be desired. Software glitches abound, and are void of human instinct.
Trust me on this: Most résumés do not get read. In half the cases, the reading portion does not occur until the day of the interview. If you are receiving invitations to interview, invest your time honing your interviewing skills. You may assume your résumé ad is working.

Copyrighted © 2013 by Robert James